9:52 PM, 17°C PARTLY CLOUDY. Tue 28 Apr 2015(SYDNEY TIME)

Tourism leadership

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Sydney Airport is focused on driving tourism and economic growth to our city and state by partnering with a range of events and organisations. The airport proudly sponsors internationally renowned tourism events and festivals boasting a colourful array of artistic and creative talent.

City of Sydney Chinese New Year

The City of Sydney Chinese New Year celebration is the largest such event outside of mainland China and draws significant international and domestic crowds each year. Sydney Airport also celebrates Chinese New Year in the airport precinct with dedicated signage, entertainment, decorations and retail offers.

China is Sydney Airport’s fastest growing international passenger market. Our sponsorship of this annual cultural festival complements our ‘China ready’ initiatives across the airport, including Mandarin speaking Red Ambassadors to assist our Chinese passengers, and simplified Chinese versions of our app and website.

The Sydney Festival

Every year in January, our city is transformed into a hub of cultural creativity and celebration through the Sydney Festival, which attracts domestic and international visitors to our city. As a proud sponsor of the event, Sydney Airport ensures the Sydney Festival experience starts as soon as you land in our terminals with colourful signage and information on the festival.

The Sydney Fringe Festival

Sydney Fringe Festival showcases visual and performing arts talents at venues in the inner west of Sydney. Sydney Airport sponsors the festival and displays artworks and signage in our terminals to promote the event.

SSO at T1 Arrivals for Chinese New Year - Copyright 2015 KEN BUTTI

Photo: Ken Butti