Leading travel retailer Nuance Australia opens StudioT2, an innovative new concept store tailored to Sydney Airport’s domestic passengers
Sydney Airport has celebrated the opening of StudioT2, a 290 square metre fashion and lifestyle emporium in the airport’s T2 Domestic terminal. A unique shopping concept, the new store is the first offering of its kind from leading travel retailer Nuance Australia.
The new store houses an assortment of cosmetics, fragrance, beauty, skincare, technology and sunglass brands, all handpicked to appeal to the terminal’s specific customer demographics.
StudioT2 represents a significant step in Sydney Airport’s ongoing expansion and growth of T2. By introducing a number of well-known brands to the domestic terminal, Sydney Airport is further enhancing its customer experience, increasing levels of choice, value and convenience for both business travellers and holidaymakers.
New brands available at StudioT2:
- Technology – Sony, Apple, Beats by Dr Dre, Bose, Canon, Nikon, GoPro;
- Fragrances – Marc Jacobs, Roberto Cavalli, Chloe, Dior, DKNY, Zegna, Paco Rabanne, Thierry Mugler;
- Cosmetics – MAC, Napoleon Perdis, Dermalogica, Benefit, Grown Alchemist, OPI, Clarins, Jurlique, Clinique, Lab Series;
- Sunglasses – Oakley, Ray Ban, Carrera, Maui Jim, Prada, Gucci, Dior and Tom Ford.
“At Sydney Airport we put our customers first and invest heavily in understanding their wants and needs via extensive research studies. Our expansion plans and vision for T2’s retail mix are designed to directly respond to our customers’ needs,” Sydney Airport General Manager Retail, Andrew Gardiner, said.
“With some of the highest sales per square metre in the country, this unique retail destination is attracting the interest of a number of high profile brands and travel retail partners in fashion, accessories, jewellery, and food and beverage. With growth and expansion creating significantly more retail space in T2 and a significant number of new and existing tenancies set to become available across the T1 International and T2 Domestic terminals in 2013-2014, we are confident of creating a world-class airport experience that delivers choice, value and convenience for our customers,” he continued.
“T2 is one of the busiest terminals in Australia, welcoming passengers of all ages, demographics and cultures, so our range in this store is tailored to this diverse passenger profile. Domestic travellers are typically time-poor, so the offer at StudioT2 aims to deliver the latest technology, hottest sunglass brands, and the best and most popular beauty brands in Australia in one conveniently located, easy to browse store,” Nuance Australia CEO, Philippe Boyer, said.
“At StudioT2 we are pioneering innovative and interactive retail concepts based on what our shoppers want, including experiential zones where passengers can discover the latest technology from leading brands or get a beauty treatment while they wait for their flight. We’re very excited about the opportunities this new store presents for us and our brand partners.”
For more information about Sydney Airport, visit www.sydneyairport.com.au
For more information please contact DEC Public Relations, on behalf of Sydney Airport:
Natalie Cameron / Anna Frilingos / Brittany Connor
02 8014 5033