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Italian luxury lingerie label lands in Sydney


20 August 2013
Category:Retail Media Releases

La Perla celebrates first Australian boutique opening at Sydney Airport

World renowned Italian lingerie brand, La Perla, has opened the doors to its first Australian-based boutique in Sydney Airport’s International Terminal (T1), further expanding the terminal’s luxury retail offering. The store has been brought to Australia by King Power International, a leading retailer of specialist stores in airports worldwide.

 

Passengers travelling through T1 can now explore the full range of delicate underpinnings, stylish beachwear and elegant nightwear – as well as the Nero Perla men’s range – in the new 60 square metre store and enjoy tax and duty free prices.

 

The space is La Perla’s 130th store worldwide since Ada Masotti founded her Italian company in 1954. The name La Perla is inspired by the jewel-lined case with red velvet in which Ada‘s first creations were transported.

 

The brand is now a global icon of fashion and luxury, renowned for its exceptional craftsmanship and use of the finest fabrics to create garments adored by fashion conscious shoppers around the world.

 

“Our new Sydney Airport store, the first of its kind in Australia, has been designed to reflect the romantic and intimate experience we aim to deliver to all our customers around the world. The new store at the airport will build on the current success of the La Perla brand in Australian domestic department stores by extending our reach to the exciting on-airport retail market,” La Perla Creative Director, Giovanni Bianchi, said.

 

Sydney Airport General Manager Retail, Andrew Gardiner, said Sydney Airport was excited to be delivering an Australian first to its international terminal.

 

“We’re delighted to be delivering more choice to our international passengers by introducing this respected lingerie brand to our international terminal. We’re excited that Sydney Airport is the only place in Australia where customers can shop for the full La Perla range at tax and duty free prices while also experiencing the full La Perla brand experience. The opening of the La Perla boutique also further cements our commitment to making Sydney Airport a world class shopping destination,” he said.

 

For more information about Sydney Airport, visit www.sydneyairport.com.au

 

- ENDS -

 

Editors’ Notes

 

For more information please contact DEC Public Relations, on behalf of Sydney Airport:

 

Natalie Cameron / Anna Frilingos / Brittany Connor

02 8014 5033

sydairport@decpr.com.au

 

About Sydney Airport:

 

The international departures lounge at Sydney Airport is after immigration and security and is only accessible to passengers who have a valid boarding pass for an international flight.

 

About La Perla:

 

Established in 1954 in Bologna, Italy, La Perla has since become a recognised leading creator of luxurious and fashionable lingerie, swimwear, nightwear and loungewear for women and men.

 

About King Power Group, Hong Kong:

 

The new Sydney Airport La Perla store marks the Australian debut for King Power International, a leading retailer of specialist stores in airports worldwide. King Power International already runs successful La Perla stores in Singapore, Changi and Hong Kong airports and has the exclusive licence to operate La Perla stand-alone stores in travel retail and domestic retail markets in Australia, Hong Kong and Singapore. King Power International has a further pipeline of new stores planned for the Australian domestic and travel retail markets.

 

King Power Group has been operating throughout Asia for over 30 years. With a portfolio spanning diverse businesses from retail, manufacturing, real estate, catering, health clubs and the sports industry, the group is present in China, Hong Kong, Macau, Japan, Singapore and now Australia. King Power Group is one of the leading operators of duty free stores in the Asia Pacific region and a leading owner and operator of leading global fashion retail brands. King Power also owns and operates brands across Europe, the Middle East and Asia and owns French jewellery brand Agatha. 

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