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Visitor economy taskforce report welcomed

10 August 2012
Category:Media Releases

• Partnership approach key to doubling visitor expenditure by 2020

The final report of the visitor economy taskforce has been welcomed by Sydney Airport.


“The report rightly identifies that Sydney is a premier destination compared to the rest of the world and the tourism industry needs to work together to promote Sydney if we are to double visitor expenditure by 2020,” said Sydney Airport chief executive officer Kerrie Mather.


“Our proximity to key growth markets in China and south-east Asia means that we’re in a prime position to benefit from the boom in Asian tourism. We endorse the report, which acknowledges that this will only be achieved with strong partnership between government and industry.


“We have been working in partnership with Destination NSW in attracting new routes and airlines to NSW and this coordinated, proactive approach has delivered two new international airlines and new capacity on key domestic routes.


“AirAsia X and Scoot contribute over $300 million a year to NSW’s tourism sector with their current services and we’re looking forward to announcing more new routes and new airlines.


“We have implemented a number of initiatives to enhance the passenger experience for these key markets, including wayfinding information in other languages, Red Ambassadors and collaborating with sister airports in key markets.


“We also welcome the report’s recommendations to increase Sydney Airport’s capacity and drive efficiencies, particularly improvements in ground transport and access.


“Sydney Airport is the nation’s most important piece of infrastructure, contributing $16.5 billion a year to the economy and supporting more than 200,000 jobs.


“Our priority is to work with the NSW Government on enhancing Sydney Airport and growing the NSW economy.”



Tracy Ong
Manager, Media and Communications

(02) 9667 6470 or 0437 033 479

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