- Popular Mamamia podcast You Beauty opens pop-up store at Sydney Airport’s T2 Domestic terminal in an Australian first
- Store showcases a collection of Australian and New Zealand skincare brands curated by You Beauty host, Leigh Campbell
- Pop-up forms part of new retail experience for customers
In an Australian first, Sydney Airport has unveiled an exclusive pop-up in partnership with APGP Retail and hit Mamamia podcast You Beauty at the T2 Domestic terminal.
Making its Australian debut, the You Beauty pop-up showcases a curated collection of Australian and New Zealand skincare brands including Trilogy, Lanolips and Sukin – perfectly timed for Christmas travel and gifting.
Part of the Mamamia network, You Beauty combines the savviness of host and revered beauty expert Leigh Campbell with the rising popularity of podcasts among mobile audiences.
Sydney Airport General Manager Retail Glyn Williams said delivering unique and exclusive concepts like You Beauty for customers to enjoy was a key aspect of the airport’s retail strategy.
“We’re always looking to the broader market and taking on board customer feedback to deliver a truly exceptional retail experience, so we’re honoured to bring the You Beauty concept to life in another Australian first,” Mr Williams said.
“We’re also extremely proud to support the Australian and New Zealand skincare brands featured within You Beauty’s beautifully designed store. We’re looking forward to seeing our customers enjoy this unique, limited-time experience.”
Mamamia Executive Editor Leigh Campbell said: “We’ve had such amazing success with You Beauty with an incredibly supportive audience, so I’m very proud we have an opportunity to take the concept to the next level and open our very first store at Sydney Airport’s T2.”
Director of APGP Retail, Edward Tanzil, said the idea to partner with the Mamamia network was formed after hearing its inspirational founder, Mia Freedman, speak at a Sydney Airport event.
“I was truly inspired by Mia’s passion and the timing was perfect for a concept tailored to the busy Christmas period,” he said.
“You Beauty is the ideal brand to bring to life at this time of year – it’s fresh and fun, and we know the curated brands will resonate with customers.”
The You Beauty store is live until March 2019 and is located near the T2 casual dining precinct on the way to Gate 31.